The RJR/Gleaner Media Merger: Part Two – A Wider Context

Published April 20, 2016 by Eleanor

In this reduction within the job market, we all have to be creatively marketable to survive within these conditions of job reduction.

Petchary's Blog

Here is the second part of communications specialist Dr. Marcia Forbes’ take on the recently announced merger between Jamaica’s two oldest media houses. And yes – there will have to be job cuts. 

Dr. Marcia Forbes is Executive Chairperson of Phase Three Productions. Dr. Marcia Forbes is Executive Chairperson of Phase Three Productions.

Local/Global Trends

As promised, here is another look at the proposed RJR/Gleaner merger. This announcement comes against the backdrop of a media landscape that is constantly evolving globally, regionally and locally. Media changes are being driven not only by technologies such as high speed broadband, the Internet in general and smartphones, but also via mergers and acquisitions accompanied by media convergence and consolidation. Let me focus on Jamaica and start with radio. The merged RJR/Gleaner entity will have five FM radio stations.

Radio Stations’ Revenues

From as far back as 2002 as the then General Manager of TVJ, the decline of local radio was evident. It has…

View original post 969 more words

Advertisements

One comment on “The RJR/Gleaner Media Merger: Part Two – A Wider Context

  • Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    %d bloggers like this: